The Hepafinland.fi website builds on the ‘On the Move’ guidelines set out in the National Strategy for Physical Activity Promoting Health and Wellbeing 2020. The guidelines are based on the most recent research on the Finnish population’s status regarding health and physical activity. The guidelines are particularly aimed at motivating people who take too little physical activity for their health and wellbeing and changing the operating culture of organisations so as to encourage people’s physical activity at different stages of their lifespans.

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Inquiries about the ‘On the Move’ guidelines

Ministry of Education and Culture
Päivi Aalto-Nevalainen, Counsellor for Cultural Affairs
paivi.aalto-nevalainen (a) minedu.fi

Ministry of Social Affairs and Health
Sari Kivimäki, Specialist
sari.kivimaki (a) stm.fi

Inquiries about the Hepafinland.fi website

LIKES Research Centre for Physical Activity and Health
Emma-Reetta Hämäläinen, Communications Specialist
emma-reetta.hamalainen@likes.fi

‘On the Move’ guidelines

Guideline 1:

Spending less time in a sitting position as part of everyday activities during the course of life

Recent studies have shown that spending too much time in a sitting position is a health risk factor, even if one is engaged in leisure-time physical activity. The objective is that people of all ages should spend less time in a sitting position.

Guideline 2:

Doing more physical activity during the course of life

The most important factors behind the decrease in overall physical activity are the increasing use of technology and digitalisation in society and changes in the way work is done, changes in lifestyles and environmental changes.
The objectives set for this guideline include: increasing physical activity among physically inactive people; changing the operating cultures of organisations so as to support physical activity; outdoor and indoor environments encouraging physical activity; increasing the popularity of walking and cycling; and narrowing socio-economic gaps in physical activity.

Guideline 3:

Making physical activity a central part of the promotion of health and wellbeing, the prevention and treatment of common illnesses, and rehabilitation

Healthcare and social welfare staff are in a key position when efforts are made to reach physically inactive people and when issues concerning physical activity are discussed — in maternity and child health clinics, in school and student healthcare, in occupational healthcare, in health centres, in care institutions for older people and elsewhere in healthcare and social welfare services.
The objectives include strengthening physical activity counselling for people of different ages; physical activity counselling as a part of the development of healthcare and social welfare service chains and care processes; and strengthening the position of exercise-based rehabilitation.

Guideline 4:

Strengthening the role of physical activity in Finnish society

Successful and extensive stakeholder cooperation and its high-quality management and coordination play a key role in the efforts to improve the status of physical activity in Finnish society. The objective is that a physically active life is a part of national strategy thinking and that the position of physical activity in municipalities will be strengthened as part of the overall efforts to promote the wellbeing of the residents.

Vision 2020

We should be more physically active and spend less time in a sitting position during our lives.

The role of physical activity should be understood as the basic requirement for the health, wellbeing and competitiveness of individuals and society at large.

Opportunities for a physically active life should be created in different administrative branches and organisations. The promotion of physical activity should be based on the latest research information, partnerships between stakeholder groups, effective structures and good management.

The factors concerning gender equality and non-discrimination should be identified and a great deal of work should be done to influence them.

Individuals should use the improved opportunities to be more physically active each day.


Finland is stronger than previously as a model country for a physically active culture in Europe.

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